Privacy Policy

1. Introduction

Ride Ascension ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ride-ascension.com or make a purchase from us.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email address, postal address, telephone number)
• Payment information (processed securely by our payment processors)
• Order history and preferences
• Communications with our customer service team
• Newsletter subscription preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

• IP address and browser information
• Device and operating system information
• Pages visited and time spent on our site
• Referring website information
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

• Processing and fulfilling your orders
• Providing customer service and support
• Sending marketing communications (with your consent)
• Improving our website and services
• Complying with legal obligations
• Preventing fraud and ensuring security

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: To fulfil our contractual obligations when you make a purchase
• Consent: For marketing communications and certain cookies
• Legitimate Interests: To improve our services and prevent fraud
• Legal Obligation: To comply with applicable laws and regulations

5. Sharing Your Information

We may share your information with:

• Service providers (payment processors, delivery companies, IT support)
• Professional advisers (lawyers, accountants, auditors)
• Regulatory authorities when required by law
• Potential buyers in the event of a business sale or merger

We never sell your personal information to third parties for marketing purposes.

6. International Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including:

• Customer data: 7 years after last purchase (for tax and accounting purposes)
• Marketing data: Until you unsubscribe or withdraw consent
• Website analytics: 26 months

8. Your Rights

Under UK GDPR, you have the following rights:

• Access: Request copies of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data in certain circumstances
• Restriction: Limit how we use your data
• Portability: Receive your data in a structured format
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Remove consent for marketing communications

9. Cookies

We use cookies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy.

10. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.

11. Children's Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on our website and updating the "last updated" date.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

14. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: