Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better browsing experience by remembering your preferences and enabling certain website functionality.

2. How We Use Cookies

Ride Ascension uses cookies to:

• Remember your preferences and settings
• Improve website performance and user experience
• Analyse website traffic and usage patterns
• Provide personalised content and recommendations
• Enable social media features
• Deliver relevant advertisements

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They cannot be switched off and are usually set in response to actions you make, such as setting privacy preferences or filling in forms.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This information helps us improve our website performance.

3.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences and choices.

3.4 Targeting/Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may be set by our advertising partners.

4. Third-Party Cookies

Some cookies on our website are set by third-party services:

4.1 Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymous information about page views, time spent on pages, and user demographics.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Social Media

Our website may include social media features that set cookies to track your interactions with these platforms.

4.3 Marketing Partners

We work with marketing partners who may set cookies to deliver relevant advertisements across the web.

5. Managing Your Cookie Preferences

5.1 Cookie Consent Tool

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customise your cookie preferences

You can change your preferences at any time by clicking the cookie settings link in our website footer.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View what cookies are stored on your device
• Delete existing cookies
• Block cookies from being set
• Set preferences for specific websites

Browser-Specific Instructions:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Preferences > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data

6. Impact of Disabling Cookies

If you choose to disable cookies, please note that:

• Some website features may not function properly
• Your preferences may not be remembered
• You may see less relevant content and advertisements
• Website performance may be affected

7. Cookie Consent Management

We use a cookie consent management system to:

• Obtain your consent before setting non-essential cookies
• Record your consent preferences
• Allow you to withdraw consent at any time
• Provide clear information about cookie purposes

8. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal compliance. We will notify you of any material changes by posting the updated policy on our website.

9. Legal Basis

Under UK data protection law, we process cookies on the following legal bases:

• Necessary cookies: Legitimate interests (website functionality)
• Performance cookies: Consent
• Functional cookies: Consent
• Marketing cookies: Consent

10. Contact Information

If you have questions about our use of cookies, please contact us: